Adding video to your webpages will boost conversions and sales. I can tell you that my pages with videos convert far better than the ones without them.
But it was a royal pain adding video to webpages–trying to upload, decide what format, and getting them to display on my pages. I’d spend tons of time re-rendering and changing formats and trying to get the layout to look right on the webpages.
Here are a few tips to help you out:
1. Use .mp4 format – .mp4 is widely viewable by most browsers and software, and yet it’s a small video size with great quality
2. Render at 800px wide or less – you won’t usually display videos bigger than 800px wide and the bigger the video size the bigger the file size so the slower it loads and plays
3. Render audio at 64kbps – that will give you good quality audio and keep the file size small
4. Host videos on Amazon cloud – Amazon lets you store as many videos as you want, their servers deliver high speed so your videos play well online, and they are by FAR the cheapest video hosting solution available. Setup an account at: http://aws.amazon.com/ec2
That will get you great videos, smooth playback, and unlimited storage. But you still need a way to add videos easily to web pages and make them look professional. Trust me, I’ve tried dozens of tools for this–media players, video skins, and all kinds of software tools. Most, quite frankly, suck.
This one tool, though–Easy Video Player–rocks.
Upload videos and it gives you a simple code to paste into any webpage to show your video in an awesome, professional layout.
I use it for all of my online videos now. I just upload a video and it automatically adds it to my Amazon cloud account and lets me choose tons of options–video skin, video size, whether to autoplay, whether to show controls, what to do at the end of the video, whether to add social media sharing links, and a ton more stuff. Then just take the code and paste it into any webpage. And you can change video options in the software and it will automatically update on whatever pages you’re displaying the video. I’ve been using it for months and it’s the ONLY video tool I use now.
Check it out here: Easy Video Player
To awesome videos…
Brett
