But it’s also one of the most difficult to do. These tips will get you started–then it’s just up to you to follow through
1. Target the right potential partners – the most important first step is to focus on getting the right people to help you. First, potential partners need to be in the same target market. They can even be competitors. When your partners’ target customer is the same as yours, you’ll make a lot more sales and your partners will make more commissions.
Second, look for partners at one level above you. Trying to get a “guru” level marketer with a 200,000 list to promote for you when you only have 1,000 subscribers will be nearly impossible. Smaller marketers will be much more open to partnering with you. Then grow with those partners, and notch it up a level by going after slightly bigger marketers. Repeat the process until you can go after the big fish.
2. Use a warming approach – the mistake a lot of people make in trying to get partners is they ask immediately for others to promote for them. You won’t get much of a response with that approach. Instead, send an email or call with a very low key message just asking in general terms if they want to partner and help each other. Give them an easy way to respond with yes or no, and then follow up with more details for anyone who replies and is interested.
3. Be willing to give more – it’s important to think long term about partners. When you establish JV partner relationships, offer what you can give before asking for what you want. When partners see the value in working with you, they are much more likely to be open to it. Also, when you setup solid JV partnerships you’ll benefit from them for your entire professional life so it’s worth giving more to get more over time.
Keep these points in mind and just start approaching people. The more potential partners you contact, the more JV partners you’ll get.
Make it happen… Brett